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Key Skills
Design Planning and Management
Scoping, planning, and managing the design process to clearly and imaginatively meet the needs of the team and the design challenge. Well versed in theory and practice of human-centered design, business model design and experience prototyping, among other schools of thought.
Design Coaching and Facilitation
Helping people learn and experience the secret and mysterious art of Human-centred Design. Teaching and mentoring with a combination of theory, method, and individual motivation.
Customer Strategy
Identifying and leveraging deep insights about customer to identify opportunities and risks for organisations from the individual touch-point to the entire business model.
Problem Finding and Reframing
Appropriately and insightfully framing business problems based on skills in strategy, language, and logic, and reframing those problems based on strong skills in user-research and pattern recognition.
Recent Professional Experience
> Chief Designer : Mimesis : March 2020 - Present
> Design Lead : Meld Studios : October 2019 - December 2019
Team lead for service design and strategy projects focused on the public sector.
> Director Strategic Innovation : Salesforce Ignite : August 2017 - August 2019
Worked as a senior member of a global innovation group within Salesforce. Helped establish a regional team of designers, researchers and strategists across Europe, Southeast Asia, India and Australia/NZ with a goal to inspire corporate customers to build great experiences that improve their business and the world. Personal focus on capability building, shared value and social design initiatives.
> Lead Instructor : LUMA Institute : June 2015 - August 2017
Freelance instructor sharing human-centred design methods and principles with a wide range of people primarily in Australia and India.
> Design Principal : AMP Design, New Ventures, & Innovation : December 2013 - May 2017
Worked with AMP’s Design and Innovation management to recruit and establish a team of world-class innovators and services designers tasked with reinventing and humanising financial services in Australia. Integrated and infiltrated across the business to spread a human-centred approach into all manner of business decisions, processes and outputs, from HR and project management tools to customer experiences in the retirement, banking, and insurance.
> Business Designer, Design Stream Lead : Second Road : July 2008 - November 2013
Worked with an interdisciplinary team to introduce and demonstrate design and conversation as legitimate and powerful tools in business decision-making, strategy and innovation. Coached, critiqued and facilitated clients - from community leaders to C-suite execs - in design methods and strategic conversation. Involved in business development, organisational strategy, internal system development and IP creation. Led multiple projects with $500,000+ budgets.